Hello Kitty!
You hear this term and I am sure an image of a character loved by pre-adolescent girls comes to mind. That's what I thought and that's how this brand was positioned when it was launched. The reality is that (at least in Hong Kong) Hello Kitty does not only seem to have pre-teens it's clutches, it has women of all ages enthralled by it.
Be it mobile phone holders, pouches, purses, bags (travel bags), jewellery, stationery, mugs, clothes or things like toasters, dishes, home appliances, cameras and even on cars..Hello Kitty seems to be everywhere. There's also a Hello Kitty credit card co-branded with VISA. It also seems there is a Hello Kitty theme restaurant in Taipei and...Yes...a maternity home in Taiwan... Hello Kitty is featured on the receiving blankets, room decor, bed linens, birth certificate covers, and nurses' uniforms. The hospital's owner explained that he hoped that the theme would help ease the stress of childbirth!!
I read somewhere that at one point of time in the 1990s Mariah Carey adopted Hello Kitty as a fashion statement.
I have nothing against the brand, but I am unable to understand, how and why it snuggled into the thoughts of adults and managed to stay there!!Must be something related to the child in all of us!!
2 comments:
I think it has something to do with that strange connection women have with cats... so Hello Kitty is this expressionless adorable cat that almost instantly attracts you to its effeminate side.. notice the backgrounds always in pinks or floral.. that's what I figure could be wrong !
-R
that interesting thought by R.
Post a Comment